Aditi Arora

Director, Product Management
Gracenote (USA)

Aditi Arora is responsible for developing and driving adoption of the company’s industry-leading entertainment data solutions. Currently, she is focused on expanding Gracenote Global Music Data to important new global markets.  Previously at Gracenote, Aditi served in various Product roles supporting next-generation Media Personalization and Data Analytics offerings.

Earlier in her career, Aditi was a consultant for Accenture in Australia where she supported pre-sales strategy insights for the Management Consulting Group and led cost management and optimization projects to help improve business performance for the company.  Prior to Accenture, she was a business lead at Laksh in India where she provided strategy support to leading financial clients such as Barclays, HDFC and ICICI bank, among others.

Aditi holds a Master’s degree in Management and HRM from the University of Melbourne as well as a Global Business Management diploma from the University of California, Berkeley. She graduated with Honors from Delhi University with a Bachelor’s degree in Psychology.


  • We Need To Talk About Playslists
We Need To Talk About Playslists

14.00 – 14.45

Thursday, 14 Feb

Playlists are the modern consumption mechanism, somewhere between mix tapes and radio. Yet playlist placements are increasingly competitive, and some playlists are lengthening to meet demand, potentially diminishing their power. Do they drive meaningful artist discovery? Or do they dilute attention across many lesser known artists? Do consumers even remember the names of artists or songs? We need to talk about playlists.

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