Dusko is a forward-thinking marketing professional who loves music and creativity. He has extensive consumer and business-to-business experience building the profiles of recording artists on a global level over the last 15 years. He has a knack for signing international talent and he recently curated the theme song for the soccer World Cup. Day to day he is helping develop the market for Sony’s Latin artists outside of Spain, Portugal and Latin Amrerica.
Latin music sparked the global music industry’s attention when Despacito hit number one, but it has been interesting for a lot longer than that. How did Latin become so prominent? Can it stay an important part of popular music, or has it had its moment?